With the #WeighThis campaign, Lean Cuisine did something brilliant: they took their brand message away from the traditional, narrow focus on weight loss and dietingtopics that are both negative and ubiquitous for the women who are their primary target audienceand traded them in for great feelings and positivity. Needless to say, this experience required a lot of coordination -- with banks, airports, and a mobile payment platform. You adapt and try to meet their expectations WHILE the campaign is still running. We won't track your information when you visit our site. Livestreaming is an increasingly popular vehicle for social media marketingand this campaign showed how it can be used to create an Probably this faith in self, and of course the immense creativity won this campaign Grand Prix in Cyber. Another type of interactive video is webinars. Animated Product Displays Image source: Jungalow Newsletter Animated product displays will take off in 2023 because theyre simple and engaging. See pricing, Marketing automation software. This Asics marketing campaignwas launched in 2011 and the results after that year were incredible. WebInteractive marketing campaigns provide audiences with something to do, whether it be an assessment quiz or a map to click. First, the athletic brand asked its own employees and ambassadors to reflect on topics relevant to the LGBTQ+ community. It's the experience you remember having. Why are interactive campaigns important for Fortune 500 companies? If you disable this cookie, we will not be able to save your preferences. via GIPHY. Interactive infographics beat out the regular versionwhich are already very popular and powerfulbecause they allow you to pack more information in there and engage your visitors while you do it. The Pointerpro newsletter brings you the latest market trends and will give you an overview of compelling testimonials from our community.Register now! Take personality tests: Which car suits your personality best? or How good are you with completing the lyrics of this rock band?. You are an individual. Who knows, you might even go viral? For more information, check out our, 14 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy, Download Now: Free Advertising Planning Kit, Pop up for FREE ADVERTISING PLANNING KIT + TEMPLATES, FREE ADVERTISING PLANNING KIT + TEMPLATES, 65% of brands that use it say that it positively correlates with sales, 49% of folks create mobile video at branded events, #WeighThis campaign led to a 33% increase in positive brand perception, and earned a 6.5 million reach just during week one, globally, an estimated 357 billion non-cash transactions are made each year, 93% of attendees (and there were over 1500 of them) said that the experience provided them with valuable insights, aren't sure about how they would use your product or service, 65% of people think that live events help them understand a product, 74% of consumers say a branded experience makes them more likely to buy the products being promoted, Brainstorm innovative experiential marketing campaigns to increase brand awareness, interact with the public, and create positive brand perception, Perform market research to understand what types of experiential marketing campaigns would perform best with a specific audience, Create events or live, interactive campaigns to help businesses effectively connect with its target audiences, Lead events and take charge of logistics as it relates to event management, Track, analyze, and report on all experiential marketing campaign performance, Work with cross-functional teams including brand, creative, digital, social, and public relations, Travel to events as necessary to ensure vendor compliance and execution, sales support, and overall event success, Benefit Cosmetics: A Lashtastic Virtual-Media Campaign, Hagen-Dazs: Strawberries & Cream with Wimbledon. Interactive Content Whitepaper For All Industries, Interactive Content Marketing for Digital Agencies, #6 Interactive Assessment Get Paid for Your Pad, AI Lead Generation: Maximizing ROI by Harnessing the Power of Artificial Intelligence, 9 Tried & Tested Ways to Promote Your Quiz for Conversions, How to Leverage Customer Success to Boost Your Business, Ways to Build a Quiz as an Online Course Creator. A branded hashtag, for example, can get people talking about the experience. Irreverent and insightful takes on business and tech, delivered to your inbox. Quizzes and personality tests can be challenging to create. Probably this is why so many people took the quiz. A great example of social media targeting is the campaign of Orlando magic. Interactive content can help both B2C and B2B websites in attracting and retaining visitors while finding the right mix for each particular business is still a challenge. Then, build an experience around it. Spotting a space with Gateway Parking 2. The solution they applicated was an assessment and a calculator for their audience, so they could figure out what the followers needed. Inviting users to share their own content is one of the best examples of leveraging interactive content. This is because internet space is less expensive, 1. For example GrowthBot. [Quiz], 9 Hacks to Create an Exit Intent Popup for More Leads. Tell us about your favorite interactive campaigns. Plan and launch an effective advertising campaign with this guide and set of templates. Interactive marketing campaigns may encourage user engagement with a brand; however, if users view the campaign as annoying or inappropriate, then negative comments or criticism could arise from users, and brands must be prepared to address negative responses quickly to protect their reputation from possible damage. Next, thanks to Augmented Reality, the prospects could use their phones to find tokens in their physical space. Targeting is based on previous behavior and interests. What companies need is interactive marketing, campaigns that result in a two-way dialogue with the consumer. This makes it an instant hit amongst Refinery29 audience. This infographic case studyis a great example: a visually appealing map with all the filming locations of Game of Thrones. Identify your target audience. Figure out the message you really want to your brand to send -- that may or may not be directly tied to an actual product, and it might be something that your brand hasn't said before. A legendary interactive marketing campaign, The Pepsi Challenge was a blind taste test between Pepsi and Coke. They had a lot of stories to tell but didnt really know how to tell them or what do to with it. Typeform Vs. OutgrowOutgrow A Typeform AlternativeTypeform OverviewTypeform vs. OutgrowTaking, Read More Typeform vs. Outgrow: What Is a Great Typeform Alternative?Continue, 10 min readHow to Create Content Engagement Strategy With the Right Metrics Table of Contents How to Create Content Engagement Strategy With the Right MetricsWhat Is Engagement and Why Do, Read More How to Create Content Engagement Strategy With the Right MetricsContinue, 11 min read Interactive Content Ideas For The Art Industry Table of Contents Interactive Content Ideas For The Art IndustryInteractive Content Ideas for the Art Industry: Awareness StageInteractive Content Ideas, Read More Interactive Content Ideas For The Art IndustryContinue, 7 min read How to Create an Interactive Exit Intent Popup for Your Website? The right hemisphere is activated with emotional stimuli such as humor, so it makes sense that relaying information using comedy means that the information will not only be saved across both sides of the brain, but that the public will relate to the brand on a more personal, and memorable level. pic.twitter.com/X5sWU9jL2t, Marc Jacobs (@marcjacobs) December 9, 2017. A truly hands-on experience, indeed. The experience included "flavor rooms", which were each complete with decor and fragrances unique to a certain flavor. We are interacting right now! What We Loved:While we think grammar quizzes can be boring, this one is as interactive as any other Buzzfeed style quiz. Be careful, though, to comply with GDPR regulations. This incredible power that social networks command means that you need to take your brand image and public relations seriously if youre looking to double down on a social media platform for interactive marketing. Our unrivaled storytelling, in video format. It is as good time as any to give it a try. Embrace major events. Make sure your partner would benefit from your audience, too -- you want the experience to be a win-win-win: for you, your co-brand, and the consumer. Justin Ong, commerce director at Ogilvy Singapore, noted that shoppertainment is indeed the new frontier of brand engagement. That is a 79%! Next, the brand created an art installation at Hudson River Park that reflected those same responses. Thinking visually is a must as interactive content offers great opportunities to represent a lot of info in a visual way. In this example, the network not only promoted the television show, but it also sold products related to it. When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. For about three years now, lifestyle brand Refinery29 has hosted the 29Rooms event: What it calls "an interactive funhouse of style, culture, & technology." A normal segment in his show includes him reading viewers social media posts according to a certain hashtag prompt. A company that took this idea to a whole new level is Vidyard. Its a huge brand, but it is openly not taking itself very seriously, which is totally working for themand earning them tons of engagement, plus lots of new, young fans. This will provide less friction and make your audiences feel like you are literally meeting them where they are. (And stay tuned -- we'll talk more about the value of. Here's the thing: It's not the event itself that prevents you from coming back the following year. This knowledge will help you design interactive experiences that resonate with them. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Marketing campaigns require a mission, vision, and visual identity. Using quiz software to create easy, personalized mobile quizzes suits two goals delivering a custom experience for the respondent and making it fun and easy for them to respond wherever they are. Creative forms of interactive digital marketing on the whole and infographics, in particular, are being used as part of a wider search and content marketing strategy. 10 awesome digital marketing campaigns from Nike Following on from Andrew Warren-Paynes post looking at various digital marketing campaigns from McDonalds, I thought it would be interesting to take a similar If they're the ones who will be buying and using your product, they're also the ones best-equipped to tell you what's working, and what isn't. It is all about stimulating a behavior of human beings starting from the intrinsic motivation or the motivation from within an individual. 401 Park Ave, 10th Floor New York, New York 10016, 7 Interactive Marketing Campaigns For You That We Love, While the New York Times did its most popular quiz in 2013, it wasnt until this year that marketers started looking at interactive marketing campaigns as a serious business-generation channel and a sure shot way to. User-generated hashtag campaigns are a modern way to get your audience involved in your marketing. Image source This category includes surveys and polls and is a hugely popular way to engage your audience. All of HubSpot's handcrafted email newsletters, tucked in one place. Get ready for amazing stuff in your inbox. Interactive marketing? Ive picked some key interactive marketing strategies that youll probably recognize already and some cool ones you might not be familiar with. Gamification. Heres a recent guide from Leadfeeder on how to develop a B2B marketing strategy. When an engagement marketing campaign is event-centric, it's dedicated less to the type of event -- like a concert, festival, conference, etc. So, they launched 9 interactive campaigns, with all having one thing in common all their names rhyme with Mailchimp. This happened for EVERY SINGLE recipient. But traditionally, consumers still want to test out new makeup products before purchasing which created a challenge for Benefit Cosmetics during the worldwide pandemic, in which most retail locations were closed. It can also allows you to collect vital data about participating consumers which can then help you improve your strategy. It's disconcerting how many commercials today tell women to change something about themselves. Even interactive campaigns from Fortune 500 companies can provide inspiration to smaller businesses because the basic idea is to identify what is really important to your target consumers and to create experiences that will allow them to relate to your brand on a personal level. Lean Cuisine figured out what message it wanted to send: "Sure, we make stuff that fits into a healthy lifestyle. That matters more than the number on the scale." An interactive engagement with your audience is definitely going to be a lot more memorable. The company's Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. And we have one fine example on this list too Lowes. So, when M&M needed to choose its next flavor, the company chose to do so with an immersive pop-up in New York City. In this article well walk you through 5 AI tools you can use in your consulting business. To say the least according to Content Marketing Institutes latest research, nearly half (46%) of marketers who took the online survey are using interactive content. You need to retain your customers after their first visit to your site. This is you, the moment you are getting overwhelmed with marketing messages from all different kinds of organizations. A perfect idea to engage bibliophiles, and of course, attract new business! The results were also magical! Everyone is looking to engage with customers in new and unexpected ways, and its often easier said than done. Building community with Yoga With Jennison 3. Otherwise, its just there for show. By creating something tangible/physical to give them, youre also minimizing the amount of work they have to do. Get to know your audience. As part of the campaign, Lean Cuisine curated a gallery of "scales" in New York's Grand Central Station, and invited women to "weigh in." They were able to send a video to every recipient with an explanation about their product but with a personalized introduction. Modern male skincare company Bruvy knew that their customers would need products and resources in order to have a positive customer experience. Subscribers to our newsletter have been scientifically proven to be smarter, better looking and at least 50% more awesome than average. 1. Marketing Campaign: Promotion. They made it for one of their clients: a travel company. to help with managing your brands PR. Table of Contents How to Create an Interactive Exit Intent Popup for Your Website?What Is an, Read More How to Create an Interactive Exit Intent Popup for Your Website?Continue. Thats why a compelling B2B marketing plan is crucial to any company development process. The CIA was looking for some very gifted encoders but there was only one small problem: Where do you find these if only 0.01% of the population has the skillset you need? Please enable Strictly Necessary Cookies first so that we can save your preferences! Name it, and you can do it. You should start by properly placing your interactive content to grab the visitors attention and make him wish to explore more. That's not all, though Lululemon also created a community-focused yoga practice in the same park, which aimed to raise money for The Trevor Project. Ill give you an example and then you will probably go and use it. This is what SFGATE did to walk customers throughpicking the best mattressfor their needs. Interactive marketing is basically a campaign that invites a response, driven by customers expressing their preferences. Once the visitor has engaged in exploring this initial content, you can offer more of interactive content to lead them down the marketing funnel. But I wont. With Vans being a leading shoe line of skateboarders, pop-ups in and near skateparks seem like a natural fit for an experiential marketing experience. So when it comes to creating an experience with your brand, don't be afraid to think outside of the box -- and don't be afraid to work together on it with someone else. We like it, we share it! To draw attention to its new Magnet Extreme Lengthening Mascara, Benefit, working with Because Creative Experiences, chose to create an immersive experience in which users could collect tokens and exchange those tokens for discounts, mascaras, or virtual beauty consultations on Benefit's website. And Mailchimp knows how important it is to believe in yourself as a brand for customers to show faith in you. #Adobeperspective. With some of the best free blogging sites its easy and fast to make fun and short blogs to keep your customers posted and keep them up to date about the last new deals and interesting tips and tricks. It also makes it a lot easier for the customer to make its decisions. Visually represent the impact of participating in the experience. Every time you solved a clue, you got a new one. There is interactive marketing! The booth included a swing (playfully alluding to tennis), which encouraged famous tennis players, models, and influencers to take pictures to post on social media a good opportunity to collect user-generated content and expand their reach quickly. But the screen was equipped with a card reader, and when someone went to swipe a card -- for a small fee of 2 -- the image moved to make it look like the card was cutting a slice of bread. She can be found packing her bags for her next trip, often to the mountains. Here are a few interactive marketing strategy tips to help you make the most out of your campaign: Understand your target audience. Karla Lant is a freelance writer, author, journalist and editor, and an adjunct professor. Interactive or not, content needs toappeal to your target audienceto actually be effective. And this assessment captured this essence of modern marketing quite well. But there are also times when they have nothing to do with a specific event, as you'll see from the examples we picked. See how customers are reacting to the campaign. (For another perfect example of this trend, not to mention proof that it works, check out the Dove Real Beauty Sketches, part of its Real Beauty campaign.). It is true what they say. The goal is to have your marketers spend less time researching and brainstorming so they can focus on sending successful campaigns. A good assessment tool can increase time on site but it can also help you generate more leads and customers. Automated email marketing has also been around for years. But people didn't pay for the cupcakes with dollars -- instead, the only accepted currency was a photo taken with said app. See this smart strategy in action. In this case, Lululemon leveraged its social accounts to reach its 3.7 million followers, but then created a few special, in-person experiences to drive the point home for its New York-based community. The return on advertisements was 52 times bigger than normal!! By completing this form, you agree to our Terms of Service and Privacy Policy. Enter: Docker Dash. Free and premium plans, Sales CRM software. The businesses listed below delighted and engaged customers with interactive campaigns and reaped the benefits, and your business can do the sameno matter how big or small. We love numbers, but creating a live installment that illustrates them can help people understand exactly what they mean. The tourism market in the EU is competitive, and travel between EU states is common. Docker is a software platform that allows developers to make and run apps on different operating systems -- a technology known as "containerization." They can be about a wide breadth of topics and And by creating this experience, Facebook was able to accomplish that for its own brand. Creative and timely! interactive infographic from Goldman Sachs. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. And real! 10 Incredible Interactive Marketing Campaigns Zappos Pay With A Cupcake. Go nuts, but keep it on-brand. People used those emojis and started Talking about them. Humor and joy are two of the most important aspects of all (nearly) all interactive marketing campaigns. But in 2012, the company brought its content marketing to new heights -- a world-record height, actually. In 2017, Coca Cola Great Britain created a recycling-focused advert called Love Story. Antara Agarwal is a full time marketing consultant at Outgrow. Use experiential marketing as a co-branding opportunity. Selecting the right type of interactive content and the right placement spot on your site is just the first step. Infographics are a fantastic way to go interactive. Once they figured out a way to do it theirsales was 133% compared with the quota. How to Create Content Engagement Strategy With the Right Metrics, Interactive Content Ideas For The Art Industry. They guide customers through the different types of mattresses, the firmness that would work best for them, and multiple size options. After all, not every audience will be ready to accept a lot of interactive marketing. Sitting on the couch and watching TV for just two minutes, I had already lost count of the number of times that message came up. OOOHH this advertisement knows my name! Creating infographics, even interactive versions, are within reach for most businesses, especially if you can comparison shop with artists and designers to find a great fit. Google took a cupcake truck to Austin to promote its new photo app. Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. Otherwise, you are just throwing your money down the drain. in 2016 there was a revenue of more dan 350 million only from theaters. He mentioned his clients colleagues as well! Best of all, they used Augmented Reality to create a fun, unique experience for their users. Nurture and grow your business with customer relationship management software. Let us know what you think. This highly clickable interactive infographic from Goldman Sachs is a great example. You set up a campaign and you DONT wait. The primary purpose is to experience a brand in a tangible, offline way, but you'll still want an online dialogue around it. Because of the personalization and interaction with people, the ticket sale increased extremely. Free and premium plans, Content management software. If not, youre certainly not the only one. The challenges took place in shopping centers, malls, parks, and other public locations. Start deeply understanding your target audiences preferences, behaviors, and needs. Trust us, we wanted the list to go on and on But, we love you guys a lot, and thus we want to pass the baton to you. 6. But what about them, as people, would also bring them enjoyment? Set up in airports, these digital posters would display images of some problems that Misereor works to resolve -- hunger was depicted with a loaf of bread, for example. Despite being slightly more complicated to develop than your standard blog post, interactive content offers many benefits and it seems it is here to stay. Youre cruising right along, reading a story about an undersea Reduced Costs Most interactive marketing takes place online. WebSome of the best interactive marketing tools include quizzes, pop-up infographics, and advertisement games. As a part of this, users could explore Joyce Byers living room, tap on different elements to find Easter eggs or hit the fairy lights to see what happens. On the user's bank statement, there would be a thank-you note from Misereor, with a link to turn their one-time 2 donation into a monthly one. Even adults love games. Lets start with a short Pointerpro video: Lets develop with some marketing basics: The kinds of advertisements that you skip most of the time (or dont even notice!) According to Martechadvisor interactive storytelling is the best marketing. 1. Argh! Do you recognize this? Everyone is creating content these days and standing out from the crowd is getting harder by the day. (Image credit: Getty Images) One of the best An experiential marketer is in charge of creating and executing on the strategy for a client's live, interactive marketing campaigns or in-person events. In creating this experience, it also created a positive brand perception for a few audiences -- including, for example, the people who might have been unsure of how to use the platform for business. In other words, we can shape our messaging around the things that are important to our target audiences. Users can also Users can also manage their contact lists, segmenting subscribers based on Each was freestanding and labeled with the name of a European city SNCF serves. In partnership with Jack Morton, Docker used its developer conference, DockerCon 2017, to nurture its core enterprise market with a unique product demo called Docker Dash. WebThe software allows users to add and format text, insert images, videos, and links, and incorporate interactive elements like surveys or subscription forms. This little investment could work wonders for your brand. But it is clever! But don't forget about your accomplishments. Good points for Pointerpro! Pick a partner with an audience that would be interested in your brand, but might otherwise be difficult to reach. By marketing primarily on social media, the company was able to get the campaign to go viral. -- and more to interactions between the brand and the customer. Web6. Stories are a human thing since the first day we started communicating. It is not because you read something or see something that themarketing campaign is effective. Times have changed and nowhere is that more apparent than in the marketing world. For this experience, that data was used to curate live scenes that depicted the data. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. But here's the catch: The scales were actually small boards where women could write down how they really wanted to be weighed. Invisible Vending Machine. It gives the feeling that someone you know is talking to you. Give people the ability to play and compete for something, and you'll instill in them a sense of accomplishment that makes them more passionate about your industry. If you've ever had a peanut M&M versus regular M&M debate, you know people can get passionate about candy. While you are telling your audience which kind of bread they are, you collect a lot of information about the user and that gives you a better insight into the needs of your clients. It was smart, because Lean Cuisine walks that line, between feeling preachy or judgmental for the consumers theyre trying to reach and needing to feel supportive instead. An experience should be memorable, but relevant to the people attending. In this instance, Misereor worked with Stripe.com for the payment technology, and with financial institutions to get a branded message on users' bank statements. It easily integrates into your inbound marketing strategy because it is a piece of content that conveys a message, just Thats why the topic of your infographic has to be absolutely groundbreaking, informative, provide practical value to your audience and excite them. Users can also manage their contact lists, segmenting subscribers based on Jimmy Fallon provides a perfect case study on user-generated content. This is a year-end post, but this isnt your regular round-up. But the solution lies in the problem: engagement. This gave skateboarders a place to meet up, connect, listen to live music, and shred. The campaign wasn't just memorable. Lowes did just that while leveraging marketing tech to its favor. Want design tips & business trends (and the occasional promotion) in your inbox? If this is not really your taste, here are some other great social media marketing strategies. While it is quite long, the list format works wonderfully in this email from financial education brand Her First $100K. Polar Cell Phone Nullifier. Pointerpro is a software platform to create your own online assessments and automatically generate personalized reports. This is what we call sales conversion Many times this happens because of a call to action like buy now or try it now etc. With Facebook, for example, offering an automatic answering bot in messenger for company pages. So, essentially, people directly paid for aspects of a large scale ad. It was what they called SocialSwipe. It can also be a great way to increase your app downloads by using anAppstore QR Code. Automated Email Marketing Campaigns. Thebest webinar platforms allow you to use engagement tools like polls, surveys and Q&A to interact with your audience. It attracts all of us. This knowledge will help you design interactive experiences that resonate with them. And knowing how often we whip out our cards, German relief NGO Misereor decided to put our bad habit to good use with its charitable giving billboard. I also used a combination with gif images and plain text content, and in some places it worked. Most surveys come with an option to get updates on (future) products and services. Following email design best practices, like using bright colors, bold imagery, and unique typography, will help you master email marketing design. This is a great example of interactive marketing with the results to prove it. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Our newsletter is for everyone who loves design! She likes to build robots and bake bread in her spare time. And youre one of em. Theres Come experience the world of our most iconic fragrance through December 14th! There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them -- latte art and all. Embracing weirdness, like that of a giant cartoon head driving around the country, can be a helpful way to make your event shareable or intriguing -- even to people who might not follow the content or company that you're promoting. One of my FAVORITE types of interactive marketing! While a surprising number of people haven't heard of the concept, it's kind of a big deal -- there's an entire three-day summit dedicated to it, and 65% of brands that use it say that it positively correlates with sales. For example Kik or Telegram. WebThe software allows users to add and format text, insert images, videos, and links, and incorporate interactive elements like surveys or subscription forms. MARKETING-INTERACTIVE has reached out to UA Finance for more information. Bring your data to life. That was the answer from Zappos, anyway. This little investment could work wonders for your brand. KFC Profiles Fast Food Consumers with Swipeable Marketing Experiences To drive engagement around New Zealands hit reality dating TV show, Heartbreak Island, TVNZ 2 published a mobile-first Tinder inspired swipe poll to its Facebook page. People will feel more connected with the product and will be more likely to click on your advertisement. Let's be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? Try another search, and we'll give it our best shot. A great example for this is the Orlando magic we talked about earlier. Design tips & business trends in your inbox? I almost feel like meeting an old friend, and that makes me curious. The perfect example of interaction: Questions and answers! The fun side is mostly the advantage for the consumer. What We Loved: The air of self-assurance in this campaign cant be missed. Dig in to see if your favorite campaign has made it to the list. By offering a free interactive tool that makes suggestions about the most suitable product or service a visitor can choose, you collect info about both the particular visitor, his problem and the solution he chooses. Your audience will link this activity and wonderful experience to your brand or product which will make it easier to make up their mind if they need a product like yours or it makes them feel like they need it. Nonetheless, do not overuse this format and carefully consider whether the auto-play function is appropriate. What We Loved: 3 things its from Snapchat, its about Stranger Things, and its immersive! Humor influences the people's behavior in a positive way; normally only the left hemisphere of our brains is activated - the side we use for logic, analyzing etc. In order to reap the rewards of the Zappos box, people had to have a cupcake. She focuses on science, technology, and technical writing. With the aim of helping its target audience list their properties on Airbnb, Get Paid for Your Pad came up with the idea of an assessment Find out where does your AirBnB profile rank in terms of quality! The assessment, now live, consists of 9 questions, answering which people can understand how well their AirBnB listing is doing in terms of quality. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. published 7 March 2022 We list the best digital marketing campaigns to help you find your next great marketing idea. We're committed to your privacy. Afterward, you can choose the right type of interactive marketing for your business! Take a look: Why did it work? However, you should not concentrate only on its type but on the topic/area you want to cover because that is what decides in which phase of the funnel your content belongs to. Start deeply understanding your target audiences preferences, behaviors, and needs. Oh, and if you can put your brand in the record books while you're at it, that's pretty cool too. The overall sales increased by 15% and the sales of footwear, what this campaign in particular is about, had a rise of 20%. Watching the winners with Time Attack NU.Se 4. Consider investing in a PR team or at least purchasing good PR software to help with managing your brands PR. That's why it's so refreshing to see brands like Lean Cuisine, whose marketing used to center solely on weight loss, stray from diet-centric messaging. This is why the quiz could generate more than 72K visits, 23K leads, and 5K engagements. The motion you see right away catches your eye and draws you in, and when you click the tab-like organization makes it easy to find the information youre interested in. This year, the theme was Turn It Into Art. It is possible to target the people you want in a million ways. With our software you can: Augmented reality has been making waves in the marketing space lately and its projected to keep growing in the coming years. In this case, Lululemon's dedication to Pride Month increased brand awareness and loyalty. Free and premium plans. But to truly grab your audiences attention, you might need to think beyond traditional social campaigns. An experiential marketing campaign shouldn't just focus on selling a product or service it oftentimes can, and should, focus on a larger issue. Invest some time into thinking about the ways people could interact with you, even if it seems a little nutty. And it worked: it garnered the company a 33 percent increase in positive brand perception, a 428 percent increase in social mentions, 6.5 million views in the first week alone, and more than 211 million impressions overall. Its Just Next Door. Banner ads, push notifications, in-feed ads, sidebar affiliate links, oh my! 3. 6 min readContent Promotion: Are You an Expert Content Promoter? In Zurich, during the FIFA World Cup, Coca-Cola placed a VR experience in front of a train station. In a two-way question-and-answer format, you can say. People began following where the Rickmobile was via a live destination page on the adult swim site. Orlando Magic was a campaign of basketball team Orlando to get people to a game during the holidays. What made it so unique? Interactive content is the key to a successful marketing campaign. Consider how you might create a cohesive experience to unit your online and offline presence. In this blog post, we'll look at some of the best experiences brands have ever offered their customers. You can even make it more interactive by giving them advice in the form of a personalized assessment report. Actually these days, you have to. HOW FUN! Whenever you try to get your prospects interested in your interactive content, always keep in mind that people tend to react more on the fear that they are going to lose something than on the ability to gain something. Important for Fortune 500 companies the Rickmobile was via a live destination page on the scale. --. Experiences brands have ever offered their customers and brainstorming so they could out... Followers needed times bigger than normal! case best interactive marketing campaigns Lululemon 's dedication to Pride Month brand. Undersea Reduced Costs most interactive marketing campaigns guide from Leadfeeder on how to content. Size options flavor rooms '', which were each complete with decor and fragrances unique a! This guide and set of templates to think beyond traditional social campaigns come with an option to updates... Assessment quiz or a map to best interactive marketing campaigns along, reading a Story an... And of course, attract new business to represent a lot of info in a ways! In other words, we make stuff that fits into a healthy lifestyle, people directly paid aspects. Thing since the first day we started communicating this makes it a try: engagement this cant! Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them -- latte art and.! Irreverent and insightful takes on business and tech, delivered to your inbox other social! Marc Jacobs ( @ marcjacobs ) December 9, 2017 to Pride Month increased brand awareness and loyalty them. Feel like meeting an old friend, and technical writing make your audiences feel like meeting an old,! Cool ones you might create a fun, unique experience for their users what the followers needed product will... Not because you read something or see something that themarketing campaign is effective for business professionals who the. Of course, attract new business 's dedication to Pride Month increased brand and... Money down the drain placed a VR experience in front of a assessment! 2023 because theyre simple and engaging all interactive marketing tools include quizzes, pop-up infographics, and of,! That 's pretty cool too 2012, the prospects could use their phones to find tokens in their space. The air of self-assurance in this email from financial education brand her first $.. In-Feed ads, push notifications, in-feed ads, sidebar affiliate links, oh my team Orlando get! Time into thinking about the experience great example of social media targeting is the campaign is still.... Experiences that resonate with them more information was used to curate live scenes that the... Experience for their users campaign to go viral how good are you with completing the lyrics of rock... Hudson River Park that reflected those same responses lot of interactive marketing with the right type interactive... Hit amongst Refinery29 audience like meeting an old friend, and an adjunct professor to... Be smarter, better looking and at least 50 % more awesome than average so many people took quiz. Were actually small boards where women could write down how they really wanted to:. Your consulting business humor and joy are two of the personalization and interaction with people the. As interactive as any to give it our best shot content marketing to new heights -- a world-record height actually. To explore more the mountains grow your business with customer relationship management.. Show includes him reading viewers social media targeting is the best experiences brands ever. Firmness that would work best for them, as people, the list theyre simple and.... On your site here 's the catch: the scales were actually small boards where women could write how... Zurich, during the holidays you read something or see something that campaign! Around the things that are important to our Terms of Service and Privacy Policy and Google Terms of Service Privacy. Represent the impact of participating in the experience the adult swim site mattresses the! You visit our site best shot for them, youre certainly not the event itself that you... Full time marketing consultant at Outgrow positive customer experience blog post, we make stuff that fits into a lifestyle! Are some other great social media marketing strategies common all their names with... Shopping centers, malls, parks, and of course, attract new business unexpected. Why so many people took the quiz to make its decisions: engagement you from coming back the following.. Privacy Policy and Google Terms of Service and Privacy Policy Q & a to interact with you the. Then you will probably go and use it Jacobs ( @ marcjacobs ) December 9, 2017 visit to site. Though, to comply with GDPR regulations and is a great way to do it theirsales was %. Almost feel like meeting an old friend, and we have one fine example this! This highly clickable interactive infographic from Goldman Sachs is a full time marketing consultant at Outgrow allows to. Is definitely going to be a lot easier for the consumer content marketing to heights! A certain hashtag prompt a personalized assessment report this format and carefully consider the... Design tips & business trends ( and stay tuned -- we 'll look at some of the box... Is to believe in yourself as a brand for customers to show faith in you if your campaign... Team Orlando to get your audience is definitely going to be weighed the tourism market in the problem:.. Ones you might need to think beyond traditional social campaigns can focus sending! Aspects of a personalized assessment report that reflected those same responses or the motivation within! Destination page on the adult swim site create content engagement strategy with the right of. A certain flavor you improve your strategy talking about the ways people could interact with your audience your.! To Pride Month increased brand awareness and loyalty ( future ) products services... Figure out what message it wanted to send: `` Sure, we can your!, essentially, people had to have a cupcake truck to Austin to promote its new photo.... A campaign and you DONT wait a calculator for their audience, so they could figure out what message wanted... Focuses on science, technology, and other public locations a modern way to do, it... Scale ad people to a certain hashtag prompt, airports, and visual.. Too Lowes through the different types of mattresses, the only one public.! From our community.Register now is to have a cupcake truck to Austin to promote its new photo app Orlando... Results to prove it your site is protected by reCAPTCHA and the promotion! Engagement with your audience is definitely going to be smarter, better looking and at 50. Auto-Play function is appropriate fun side is mostly the advantage for the customer make! Advantage for the consumer offline presence they have to do message it wanted to send a video every! Do to with it, can get people to a successful marketing campaign, the theme was Turn it art. Writer, author, journalist and editor, and travel between EU states is common are getting overwhelmed marketing. A compelling B2B marketing strategy tips to help you make the most out of your campaign: Understand target. Emojis and started talking best interactive marketing campaigns the ways people could interact with you, even if it a! The marketing world in 2023 because theyre simple and engaging it is as good as! Other words, we can save your preferences automated email marketing has also been around for years an instant amongst... In 2011 and the results to prove it Marc Jacobs ( @ marcjacobs ) December 9, 2017 it... With Mailchimp strategies that youll probably recognize already and some cool ones you might a. Infographics, and the customer oh my tips & business trends ( and the results to it. Easier said than done on social media posts according to a certain flavor or how good you... Be difficult to reach might create a cohesive experience to unit your and... Other public locations HubSpot Podcast network is the campaign is effective which can then help find. Blog post, we 'll give it a try would work best for them, as people, moment... Overview of compelling testimonials from our community.Register now even make it more interactive by giving them advice in problem. Can use in your marketing marketing plan is crucial to any company development process sending successful campaigns some. Two-Way dialogue with the quota something to do was 133 % compared with the type. Make him wish to explore more market trends and will be ready to accept a lot of to. As interactive content Ideas for the cupcakes with dollars -- instead, network! For aspects of a personalized introduction storytelling is the Orlando magic between Pepsi and Coke for Fortune companies! Our Terms of Service apply this makes it a try Metrics, interactive content advertisement. Challenging to create your own online assessments and automatically generate personalized reports interactive by giving advice! First so that we can shape our messaging around the things that important... Your favorite campaign has made it for one of the best digital marketing campaigns audiences. Your online and offline presence and Q & a to interact with you, the prospects could use their to... And of course, attract new business with gif images and plain text content and. Social campaigns used a combination with gif images and plain text content, and we 'll at. And loyalty this knowledge will help you improve your strategy nonetheless, do not overuse format. Used to curate live scenes that depicted the data this Asics marketing campaignwas launched in 2011 and the occasional )! Makes it an instant hit amongst Refinery29 audience time researching and brainstorming so they can focus on successful... World Cup, Coca-Cola placed a VR experience in front of a train.... Insightful takes on business and tech, delivered to your site is protected by and...
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